Category: Branded Experiences

NuVasive incorporates VR surgical training as part of their RELINE trauma system

NuVasive, Inc. (NASDAQ: NUVA), a leading medical device company focused on transforming spine surgery with minimally disruptive, procedurally-integrated solutions, has launched an immersive VR experience designed to familiarize surgeons with the techniques of their...

VR Helps Healthcare Companies Market the Intangible

Experiencing is believing: Companies are using VR to demonstrate abstract solutions to concrete problems By Benjamin Perry Alimera Lifesciences faced a conundrum. They had a product they knew could dramatically improve the lives of patients who...

Abbvie Parkinsons VR

VR promotes empathy by allowing first-hand disease simulations. In this tradeshow experience from Abbvie, health care professionals can experience the daily struggles of having Parkinson’s disease themselves. “This enables them to have a better...