Category: Trends

VR Helps Healthcare Companies Market the Intangible

Experiencing is believing: Companies are using VR to demonstrate abstract solutions to concrete problems By Benjamin Perry Alimera Lifesciences faced a conundrum. They had a product they knew could dramatically improve the lives of patients who...

Medical AR to Hit Stride in 2018

PRESS RELEASE SCOTTSDALE, Ariz., Oct. 25, 2016 /PRNewswire/ — While medical augmented reality (AR) activity today stems largely from first responder trials and initial forays into training and education applications, ABI Research predicts the...